Switzerland Hopes Europeans Can Fill Gap Left by Absent Asian Tourists

Manuel Hodel  / Unsplash

The Alpine region, known for the Matterhorn mountain, expects to welcome 15 percent more Germans and 20 percent more French guests this year. Manuel Hodel / Unsplash

Skift Take: The pandemic has been a wake-up call for the Alpine region, which now needs to rethink future marketing strategies to attract a broader base of visitors.

— Matthew Parsons

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British Tourists Return to Magaluf Despite the Caution of Locals

Chris  / Flickr

A Magaluf resort. The addition of the area to the UK’s travel green list means tourists from the area’s largest market are returning to the island. Chris / Flickr

Skift Take: Throughout the coronavirus lockdowns industry leaders asked the question “how will this crisis change travel habits?” For tourism-reliant destinations such as the Balearics, the answer is likely “not much.”

— Jason Clampet

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Meet New York City’s Director of Nightlife — Yes, That’s a Job

mehmet canli  / Flickr

The lights of the Big Apple are shining a little brighter these days with the prospect of a lot of tourist night owls returning. It’s Ariel Palitz’s job to ensure New York remains a nightlife capital of the world. mehmet canli / Flickr

Skift Take: New York City’s nightlife industry has always had a tough reputation filled with liabilities. Through the city’s official Office of Nightlife, Ariel Palitz is helping navigate the department through a viral pandemic and building the sector’s future by preserving its past.

— Dana Givens

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Canada’s Indigenous Tourism Branding Serves as Model for the Americas

Indigenous Tourism Association of Canada  / Indigenous Tourism Association of Canada

Canada’s hard-hit indigenous tourism sector is looking to Canadian travelers this summer to help businesses recover. Indigenous Tourism Association of Canada / Indigenous Tourism Association of Canada

Skift Take: At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

— Lebawit Lily Girma

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