Switzerland Hopes Europeans Can Fill Gap Left by Absent Asian Tourists

Manuel Hodel  / Unsplash

The Alpine region, known for the Matterhorn mountain, expects to welcome 15 percent more Germans and 20 percent more French guests this year. Manuel Hodel / Unsplash

Skift Take: The pandemic has been a wake-up call for the Alpine region, which now needs to rethink future marketing strategies to attract a broader base of visitors.

— Matthew Parsons

Read the Complete Story On Skift