05 Sep
Travel

U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals

TigerNet.com / Flickr

College football stars at institutions like Boston College (left) and Clemson (right) will surely look to take advantage of any NIL opportunities. TigerNet.com / Flickr

Skift Take: Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men’s basketball — to find the right athletes who will be worthy returns on the promotional investments.

— Rashaad Jorden

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05 Sep
Travel

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Courtesy of Discover Puerto Rico Studios / Discover Puerto Rico

Discover Puerto Rico selling its creative services to third parties will diversify revenue and strengthen the destination’s brand. Courtesy of Discover Puerto Rico Studios / Discover Puerto Rico

Skift Take: It’s a win-win for the island’s destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

— Lebawit Lily Girma

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