U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals  / Flickr

College football stars at institutions like Boston College (left) and Clemson (right) will surely look to take advantage of any NIL opportunities. / Flickr

Skift Take: Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men’s basketball — to find the right athletes who will be worthy returns on the promotional investments.

— Rashaad Jorden

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