A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Los Cabos Tourism Board

Los Cabos Tourism Board established a private sector funded trust months before Covid hit. Los Cabos Tourism Board

Skift Take: Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

— Lebawit Lily Girma

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