Accor and Alibaba Form Partnership to Attract Chinese Travelers


Accor is partnering with online retailer Alibaba to appeal to Chinese travelers. This is a dining room at the Sofitel Shanghai Hyland Hotel. Accor

Skift Take: Accor has formed a partnership with online marketplace Alibaba to make it easier for Chinese travelers to book rooms and other services. It’s a smart move to appeal to Alibaba’s 700 million high-spending consumers who are eager to travel around the world.

— Nancy Trejos

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