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Canada’s Indigenous Tourism Branding Serves as Model for the Americas

Indigenous Tourism Association of Canada  / Indigenous Tourism Association of Canada

Canada’s hard-hit indigenous tourism sector is looking to Canadian travelers this summer to help businesses recover. Indigenous Tourism Association of Canada / Indigenous Tourism Association of Canada

Skift Take: At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

— Lebawit Lily Girma

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Ryanair to Fight Italy’s ‘Illegal Aid’ to Alitalia Successor

Ralph Orlowski  / Reuters

A Ryanair aircraft stands on the tarmac at Frankfurt-Hahn Airport Germany, September 12, 2018. The airline will mount a fight to block Italian government funding of the airline poised to succeed Alitalia. Ralph Orlowski / Reuters

Skift Take: In a spat with parallels to U.S. airlines several years ago objecting to governmental aid to Gulf carriers, Ryanair will face the uphill fight of trying to block the Italian government’s funding of a new airline, Italia Trasporto Aereo.

— Dennis Schaal

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Airlines Double Down on Push for UK-U.S. Travel Corridor

hildgrim  / Wikimedia

Airlines are pushing the UK and U.S. governments to reopen travel this summer. hildgrim / Wikimedia

Skift Take: Faced with the prospect of a second lost summer across the North Atlantic, major airlines are doubling down on their push for the U.S. government to reopen transatlantic travel. First up is a renewed effort for the much talked about UK-U.S. travel corridor.

— Edward Russell

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U.S. Amusement Parks Make a Long-Term Bet on Season Passes After Standstill Year

SeaWorld

Mako is a steel roller coaster located at SeaWorld Orlando in Orlando, Florida. Amusement park operators in the U.S. are in an awkward spot, as they must convert more one-off visitors into season pass holders. SeaWorld

Skift Take: The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

— Sean O’Neill

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This Tour Guide Keeps Muhammad Ali’s Legacy Alive by Sharing His Lessons of Racial Justice

Photo courtesy of Erin Herbert/Ali Center  / Skift

Educational programming director and tour guide Erin Herbert poses in front of a Muhammad Ali mural at the Ali Center in Louisville, Kentucky. Photo courtesy of Erin Herbert/Ali Center / Skift

Skift Take: The foundation for positive change laid down by Muhammad Ali’s character and conviction rings as true today as the day his gold medal story came to life in the 1960s. Erin Herbert says she is grateful to be able to impart his messages to tourists at the Louisville museum created to honor The Greatest.

— Ruthy Muñoz

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