Hotel Direct Bookings Remain Flat Despite Big Marketing Push

The Ritz-Carlton Bacara, Santa Barbara. For the fourth consecutive year, The Ritz-Carlton hotels brand was ranked No. 1 in guest satisfaction in North America by J.D. Power.

Skift Take: Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn’t mean the hotel industry should be congratulating itself; there’s still work to be done.

— Deanna Ting

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