IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

The InterContinental London Park Lane. IHG uses classic colors for its luxury brand.

Skift Take: The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what’s shaping up to be a mostly domestic summer season.

— Matthew Parsons

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