Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Air Canada

Air Canada has revamped its loyalty program. Pictured is one of its business class cabins. Air Canada

Skift Take: Air Canada relaunches its Aeroplan program on November 8. But are loyalty programs still relevant amid a global pandemic? An airline executive says they are. We tend to think he’s right.

— Brian Sumers

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