Loyalty Goes Both Ways in a Pandemic When Airlines Exit Markets


After announcing its exit from long-haul flights due to the pandemic, Norwegian Air on Monday issued a pause to its frequent flyer loyalty reward program affecting millions of passengers worldwide. Skift

Skift Take: Many global airlines have reduced long-haul flights or exited markets altogether due to the pandemic, but more often than not their loyalty points have an expiration date. Now is a really good time for airlines to put customers first and adjust their valuable currency — or risk losing their loyalty.

— Ruthy Muñoz

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