Music Tourism and Millennials Can Be the Right Mix for Travel Advisors

Zack Smith  / New Orleans and Co.

New Orleans street musicians delight visitors. Travelers are increasingly tying their travel plans to their musical inclinations. Zack Smith / New Orleans and Co.

Skift Take: Music travel is gaining popularity as tourists look for new experiences. There are plenty of opportunities for travel advisors, even though some of the big festivals are trying to keep all the business to themselves.

— Allan Leibowitz

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