Promoting Tourism in the Time of Coronavirus Is a No-Win

Christophe Ena  / AP Photo

The Louvre museum has now reopened. Christophe Ena / AP Photo

Skift Take: Tourism marketers are facing somewhat of a conundrum: The optics of tourism campaigns during widespread panic can fall flat, but failing to market low-risk destinations may make a bad problem even worse.

— Rosie Spinks

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