The Top-Down Diversity Push That U.S. Tourism Desperately Needs Is Here

Monkey Business  / Adobe

Discussions on the lack of diversity in U.S. travel are finally getting unstuck with major actions from the industry’s destination leaders and trade groups, including a new tourism diversity-focused organization. Monkey Business / Adobe

Skift Take: The first full-time, diversity-focused organization for U.S. travel launched this week as destination marketers, trade groups and publicists are also collaborating on solutions to equity, diversity and inclusion barriers in tourism. It’s long and shamefully overdue — but promising, since change begins from the C-suites down.

— Lebawit Lily Girma

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