U.S. Amusement Parks Make a Long-Term Bet on Season Passes After Standstill Year


Mako is a steel roller coaster located at SeaWorld Orlando in Orlando, Florida. Amusement park operators in the U.S. are in an awkward spot, as they must convert more one-off visitors into season pass holders. SeaWorld

Skift Take: The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

— Sean O’Neill

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