U.S. Travel Ad Spending Plunges 90 Percent in March

Royal Caribbean

Anthem of the Seas. The ships owner Royal Caribbean Cruises had a record year in 2019 but has had to sharply pull back on advertising due to the coronavirus crisis. Royal Caribbean

Skift Take: Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

— Sean O’Neill

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