Unpacking TUI’s New Hotel Strategy

TUI Group

A TUI Blue property. TUI Group intends to open up its new online ecosystem to independent hotels. TUI Group

Skift Take: Not only is TUI making a big bet on its own branded hotels, it wants to try and get independent hotels onto its new digital platform. How many are really going to want to get involved, and might it be better to try to fix its underperforming tour operator division?

— Patrick Whyte

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