What SoHo House Going Public Says About the Future of Luxury Travel

Ben Terrett  / Flickr

SoHo House is taking a second crack at taking its members-only social clubs (pictured: the SoHo House Istanbul) public on the stock exchange. Ben Terrett / Flickr

Skift Take: Even if luxury travel bounces back quickly, there may be a ceiling on how well an exclusive, members-only club like SoHo House will do during the pandemic recovery relative to traditional, luxury hotel competitors.

— Cameron Sperance

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