‘Skip-Gen’ Travel Takes Off as Grandparents Seek to Bond With Grandkids

Road Scholar  / Road Scholar

Grandparents and grandchildren enjoy rafting on a trip with Road Scholar in the Ozark Mountains of the United States. Road Scholar / Road Scholar

Skift Take: More grandparents are viewing traveling with grandkids as a way to get some much-needed bonding time. This skip-gen trend is creating an important market for travel advisors, but there are things to know in order to handle it right.

— Maria Lenhart

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