‘Skip-Gen’ Vacations Are a New Family Travel Offshoot for Travel Advisors

Austin Adventures

Grandparents are increasingly planning vacation with their grandkids. This gives them time to bond while the childrens’ parents stay home. Austin Adventures clients traveling through Alaska’s Kenai Fjords National Park. Austin Adventures

Skift Take: “Skip-gen” travel involving grandparents and grandchildren is an important market for travel advisors to pay attention to. Not only are grandparents more active these days, many see travel as a rare bonding opportunity with grandchildren.

— Maria Lenhart

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