05 Apr
Travel

U.S. Travel Ad Spending Plunges 90 Percent in March

Royal Caribbean

Anthem of the Seas. The ships owner Royal Caribbean Cruises had a record year in 2019 but has had to sharply pull back on advertising due to the coronavirus crisis. Royal Caribbean

Skift Take: Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

— Sean O’Neill

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05 Apr
Travel

What’s Next for Trip.com Group as Coronavirus Crisis Subsides in China?

Trip.com

Trip.com CEO Jane Sun is seeing signs of recovery in China’s domestic travel market as the coronavirus crisis subsides in the country. Trip.com

Skift Take: For Trip.com Group’s top leader, the message is clear. Countries around the world should not squander any chances to control the virus, and neither should the travel industry let a serious crisis go to waste by not seeking out new opportunities.

— Xinyi Liang-Pholsena

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05 Mar
Travel

Virus Fear Empties Overcrowded Venice of Tourists

Francisco Seco / Associated Press

Venice’s usually overcrowded streets are now void of tourists as the coronavirus spreads to Europe, with Italy being one of the worst-hit countries. Francisco Seco / Associated Press

Skift Take: While the virus threat will eventually subside and tourists will throng its streets again, Venice still has to grapple with a long-term, existential challenge that is climate change.

— Xinyi Liang-Pholsena

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05 Mar
Travel

Battered Asia Travel Sector Exits High Season to Regroup for Eventual Recovery

Sasha Popovic / Flickr

Asia tourism is bracing for more challenging times ahead as the virus spreads outside of Asia. Meanwhile, operators in countries like Laos have been less affected, in part due to scant media coverage of the country. Sasha Popovic / Flickr

Skift Take: It’s likely to get worse before it gets better for the Asian tourism industry. But forward-thinking players will know to take advantage of the current downtime to meet the pent-up demand for travel once recovery comes — which may not be far off.

— Xinyi Liang-Pholsena

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05 Mar
Travel

Relaxed Rules on Medicinal Marijuana Could Create a Buzz for Thailand Tourism

contentdealer / Adobe

Thailand’s legalization of cannabis for medicine purposes could launch marijuana tourism in Southeast Asia.
contentdealer / Adobe

Skift Take: Southeast Asia’s biggest changes toward cannabis liberalization continue to unfold in Thailand. Some speculate boom times are ahead for Thailand tourism with medical cannabis now legal. But don’t expect ailing patients to flock there for cannabis treatments anytime soon.

— Yixin Ng

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