The Aspirations of JetBlue to Be a Travel Tech Company


Image of planned Mint class studio seat for JetBlue’s planned transatlantic service. JetBlue Airways sees wants to add a business line: travel technology, said chief digital and technology officer Eash Sundaram. JetBlue

Skift Take: What’s the best strategy for a corporation? Some years, it’s trendy for consultants to advise companies to focus on their “core competency.” In other years, it’s all about diversifying. JetBlue’s effort to diversify into enterprise tech will be worth watching.

— Sean O’Neill

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